‘Sustainability’…a key concern for the environmentally conscious younger generations. But how do we bring its principles to the music industry? The increasing power of social media allows a world-wide awareness of media storms such as Greta Thunberg’s ‘Skolstrejk för Klimatet’ (School Strike for Climate). And this, in addition to new data that trickles in from […]
The concept of artists selling out has long been a contested debate within the music world, and has been an especially touchy subject among independent artists particularly within the underground sector. In this month’s SoundSight blog post we consider what exactly constitutes ‘selling out’, and question whether this debate is even still necessary within the […]
Even though there’s never been a better time to achieve success independently, it’s still far from easy going it 100% DIY in the industry today. The internet continues to democratize the music world, resulting in far more ease of access to vital services previously unattainable for many unsigned artists. But this also means competition in […]